The profitability of work also seems to have a direct relationship with the number of channels supported, with the combination of print, email, web/mobile and ‘pure’ mobile (SMS, apps and mobile-friendly websites) being significantly more profitable than any smaller set of channels.

Adding cross-media services to VDP is a way to further cement relationships with print customers and increase margin by moving up the production chain. Further articles in this series will explain how choose cross-media software and to sell the new services.




Leave a Reply

Your email address will not be published. Required fields are marked *